Word Spreads: The Underground Reader Networks Turning Indie Books Into Surprise Hits
Forget the ad spend. Some of the most talked-about books from independent presses in recent years didn't find their audiences through Instagram campaigns or publisher PR—they spread through Reddit threads, niche Discord servers, and Goodreads groups with names you've never heard of. We talked to the readers, the authors, and the small press founders who watched it happen in real time.